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Software Testing using Visual Studio 2010 from Packt Publishing is on Kindle San Francisco Chronicle (press release) Packt Publishing is pleased to report that Software Testing using Visual Studio 2010 is available to Kindle users on Amazon's Kindle Platform. The Kindle eBook represents a step by step guide to understanding the features and concepts of testing … and more »

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by accent on eclectic

Top 2010 Writing Trends

Top writers and content managers are on a new page – one without margins. This absence of borders is a direct result of the digitalization of content, and the fact that information is more available than ever before. And that means it interacts with the audience, and we can see the results.

Results are becoming real-tangible, present, palpable for writers of all stripes, as well as for their managers. The experts say the world of content creation is indeed creating itself quickly. Yet today’s professional writers are, for the most part, sitting out the big game on the sidelines, discussing style guides, grammar and linguistic drift, while touchdowns are scored by those who put function over form.

Writing Trend #1: Gutenberg is so dead, even his bones have rotted.

Writers are married to a system and a process that’s extinct in most cases. Writing itself doesn’t need to respect old formats-but writers have been taught them, and are now challenged to separate form and function. Thinking about writing’s function is a new idea for most writers, who by nature of their art, are traditionalists.

According to Scott Abel, “Writers need to get over it.” Scott is a writer among writers-a charismatic and self-proclaimed Content Wrangler who’s created the Web’s liveliest online writing community. He spends his time jet-setting from conference to conference, discussing how to improve content development today. Scott touches more writers in a week than most editors marketing managers do in a decade.

For Gutenberg and those who used his press to communicate, the reader was invisible and the writer, or author, was lord of the page. Even before Gutenberg, illuminated manuscripts still gave power to the wielder of the pen, which created phrases in our lexicon like, “the power of the pen” or “the pen is mightier than the sword.”

Here on the eve of 2010, the page doesn’t exist and even its ghost is up for grabs. So what happens to all that latent power?

It’s bleeding into form, when it should empower function. Writers are imprisoning themselves in a static, long-form, narrative content that has more to do with the medium that delivered (past tense) content than the message. Writers are swaddled by their own education and ego, wrapped in the grave linens of essay form, report form, and paragraphs with topic sentences and great transitions. That’s not how today’s audience necessarily reads.

“Back in the day, it was all about the printing press, the play, the novel-things that could be delivered by the quarto,” says Scott.

And then, there came the PC-badly named, because it made writers feel it was “theirs,” a true, “personal computer.” Even worse, Scott goes on, the PC soon sported a “My Documents” folder. “Writers take that nomenclature much too seriously,” he says with a smile.

And writers started to horde digital content, while still delivering static long-form work:

The white paper
The article
The essay
The page

Is the page user friendly? Scott dares to ask. Top writers in 2010 go off-page into the wilds of what content consumers want.

“Let’s say you go to the doctor,” he says. “You like your doctor-she’s a great person, and you keep bringing her your troubles. But time after time, your condition just doesn’t improve. What do you do?” Scott pauses. “You STOP going to that doctor.”

He relates that today’s professional writer is no different. Businesses and companies turn to the writer, and ask to be healed of their lack of connection with audiences. And writers think because they went to school, love language, know their grammar and swing around a stellar vocabulary, that they have the answer. They churn out pages, papers and pap that have been done for decades, just like they learned in school.

“Writing is becoming a commodity. High level writers in 2010 won’t be known for the writing-they’ll be known for the thinking that went into it, and the usefulness that delivered to the reader,” he mandates.

For example, he pointed out how marketing firms are known for pegging 1-3% ROI as the typical success of direct mail campaigns. “Ridiculous. Great campaigns have 18-20% ROI. The difference is, smart writers weed out non responsive people using PURLs or other scientific techniques, so the overall ROI of their message is much higher than the traditional benchmarks you’re used to seeing.”

His advice to writers is straightforward:

Learn a field beyond grammar and vocabulary.
Apply your verbal skills to that field in deep, rich ways that broaden human understanding.
Apply math and science to your results so you know your ROI and the people who pay your bills have every reason to pay you what you’re worth.

In 2010, Scott foresees lots of jobs that require writers-but few that mandate English students and grammarians that pay above minimum wage. “Writers want success to be about writing. It’s not-it’s about the publishing process and the end result-the engagement with the reader. Until writers start focusing on readers, they’ll be chained to Gutenberg and suffer the same fate-burial.

Writing itself doesn’t need to respect old formats-but writers have been taught them and are now challenged to separate form and function.

Writing Trend #2: Mastering the immediate

Founder of one of the most successful etailers, Amazon, and the passionate inventor of Kindle, Jeff Bezos has spent some serious time thinking about ideas and their distribution. So how does that play out in his every day business strategy?

“We base our strategy on customer needs instead of what our skills are,” Bezos told CNET last year, speaking with Dan Farber, Editor of CBS Interactive News. “Customers will eventually need things that you don’t have skills for, so (you) need to renew yourself with new skill.”

Dan Farber got this from the interview:

Regarding the fate of physical books, Bezos said the vast majority of books will be read electronically. Just as horses haven’t gone away, books will be around, he quipped. “We see Kindle as an effort to improve the book, even though it hasn’t changed in 500 years,” he added.

Content is not hoarded and updated on a strict schedule-it’s always on. The sifting and judgment of editors and “the worthy researcher” is removed-allowing the person seeking knowledge to directly interact with all the grit, grist and grind of information in its raw and ugly form.

This is where the great writer will shine in 2010-master of the immediate.

There are still knowledge aggregators you can rely on-if you want to pay for the fine tooth comb, or are in a hurry, or like subscriptions. Gartner, Forrester, and the New York Times all come to mind, but these outlets are under pressure.

Yet for the masses, knowledge is not a luxury as it was in the past-for royalty, scribes, and literati. Now, it’s a service industry-and an increasingly public service industry. The content provider that serves it up fast and hot gets the billion burgers served, and with today’s channels of information, that superstar is the writer.

Trend #3: Resurgence in research

So what does it take to serve up solid content today? Relevance. It’s not enough to repost, retweet, and mash up information-although this can be valuable. Real value for readers comes from taking disparate sources of information and braiding them into a cogent, creative new piece-fast. There’s one secret to doing this well: expert research skills.

Consider today’s writer-solidly grounded in their career, 28-48, years old, managing 90% of the ideas that flow through and around corporate America, 100% of the creative copy, 80% of the social media mania and… Got that writer solidly in mind? Wait a second. Where did those stats come from?

Exactly. I made them up. Like much of what you read on the internet, material that sounds like research isn’t.

In fact, let’s look at BLS data from 2008-facts-about writing professionals. The median hourly wage for a writer of any stripe, technical or media, is .51. There are about 300,000 employed writers–a number not expected to change as a percentage of the population, and BLS coyly calls the writing job market “competitive.” Claire Morgenstern, a student writing in the Carnegie Mellon student newspaper The Tartan, expresses the frustration talented young writers feel:

Unfortunately, there are so many fledgling writers out there (and even non-fledgling writers, as veteran reporters from the Los Angeles Times, Chicago Tribune, and The Baltimore Sun, to name a few, have been thrust from their offices with floor-to-ceiling windows to cubicles at a temp agency, or more commonly, their own kitchen tables, staring at their laptops, wondering if they have the stamina to make a podcast) who will pitch and write stories to be posted on news sites for free that writers who want their living situation to include walls and a roof can be hard-pressed to find gigs that actually pay. And by pay, I mean not in the form of “experience,” “exposure,” and “a flexible work schedule and the ability to work from home” – all choice phrases used by publications who solicit this kind of voluntary slave labor.

Writing has no barrier to entry.

In a world where:

Hundreds of thousands of “wanna-be” writers enter the job market annually, like Claire
AND many of them are willing to work without pay,
AND the Internet globalizes the industry (India speaks English as a first language, for example),

writers who want to rise to the top are going to have to look for ways to reinvent writing-new and improved for 2010. One of those ways is by paying attention to “source work.”

Source work is such an old fashioned term that when I Googled it just now, it had no links on the first page that were thematically relevant. That even surprised me. Back in the 70s, when I had the joy of hanging around press rooms and breathing in the last exhalations of hot lead type, source work was the kind of thing editors screamed at writers about. That one phrase meant a host of things, including relevancy, accuracy, and immediacy.

In 2010, writers who want to land on the top of the heap need to do their source work. In the content meritocracy writers live in, better content is the only currency. Real research is one way to tilt the topics in your favor, by covering them with more care.

Why will this be a winning 2010 copywriting strategy?

The internet delivers lots of “information,” less knowledge.
Much of what is posted is banal, bland and baloney. (Think: white papers written to sell, not teach–and these are often cited.)
There’s more posting every day.

Writing Trend #4: Smart writing

Peter Shankman, serial entrepreneur, skydiver, and the founder of HARO is a hero for journalists and public relations professionals, because he updated venerable and outdated database services like Bacon’s, ProfNet, and other services in one fell swoop when he invented Help A Reporter Out (HARO). Help A Reporter Out is an email that goes out 3 times a day to over 100,000 would-be experts and public relations firms, with requests from journalists about what they need to make that all-important deadline. It’s self-regulated, entirely free, open to anyone, and completely revolutionary. The one caveat? If you break the rules, you’re out. We asked Peter a few questions and here are his responses about what it takes to stand out in the wide open world of writing:

Looking forward into 2010, is writing the same career today that it was 10 years ago? 100?

No. Writers have to be smarter-quicker-understanding of the fact that the majority of the writing they’ll do will be for the digital realm-where they’ll need to be much more aware of trends, breaking information, and sentiment-lest they be looked upon as “slow,” or “left behind.” And even more-they can’t be quicker by sacrificing quality, content, or integrity.

Writing is one of the world’s oldest professions. What makes a writer competitive TODAY that wasn’t in play 2-3 years ago?

The ability to spot trends before they happen-previously, writers only had to spot trends to write about them-that made their content compelling. Now, they also have to spot the trends that are threatening to put them out of business, and be better/quicker/faster than them.

What does it take to be a profitable professional writer in 2010? Top three ingredients?

Stamina, determination, and the ability to be relevant.

For established writers, what do they need to add to their bailiwick in 2010 to stay competitive?

Rather, work on seeing 12 to 24 months ahead-accept that social media will be come part of the lexicon-Facebook, Google, Twitter, won’t be something you “have to do,” but rather, a means to an end-your status updates automatically when you enter a location not because it’s “cool,” but because that in turn updates @foursquare, which updates twitter, and anyone who wants to find you immediately for a quick money-making freelance job can do so based on your coordinates first-and whether you respond to their text second. That’s when we’ll know “social media” is what “Google” was twelve years ago-and we’ve finally moved into the new world. And as scary as it may sound, trust me-it’s gonna be a hell of a lot of fun.

Trend #5: Agencies ask for more

Let’s describe the Average Agency. A group of bright minds working in multiple industries, demanding all sorts of talent on tap, from organic/botanical design to urgent heavy metal inspirations, from insipid to inspired. Average Agency works with a “stable” of writers.

Notice the “work horse” mentality, the implication of drudgery. If you’re in the stable…

But I digress. The agency says they have a “stable” that specializes in ad copy, web copy, annual reports-in other words, show horses, draft horses, dressage horses, horses that pace and trot and barrel race. (Yes, that’s you, writers.) But agencies aren’t getting the same mileage out of that arrangement that they used to.

Take Nona Carson, Vice President of Client Services at Cre8ive, an agency working in the heartland of Huntsville, Alabama. She’s worked in creative services for almost 20 years, and when I asked this vivacious aristocrat of attention-getting services what it takes to win the horse race in 2010, she said:

“Here’s the word for copy in 2010…shrewd. Copywriters need to think like a fox and blend intelligence and craftiness with creativity and artfulness to create engaging content. Foxy copy is transparent. If you’re writing ad copy, remember that today’s consumers can smell hype from a mile away. Tell the truth and keep it simple

Foxy copy is intelligent. Consider the medium. Are you writing for a website? Well, bless you if you are, because then you have to worry about SEO and things like keyword density and an SEO guru who believes in functionality over form. (And “form” can mean your creative prose as well as design.)

I’m a musician, so I’ll close with a music analogy. The notes (words) are the same. The instruments (channels) are changing. And your audience is not in the concert halls and venues they used to be in. They’re increasingly online – on Facebook, Twitter, etc. Plus, they are exposed to so much music (messages) every day that they have almost become desensitized to it. Sometimes all the notes run together and sound the same….like a cacophony. The challenge is to make your music resonate.

“Writing is thinking…

…It is more than living, for it is being conscious of living.”- Anne Morrow Lindbergh, 1906-2001

In summary, looking at what it takes to succeed as a writer in 2010, it’s simpler and more profound than previous years.

In the far past, writers were philosophers, poets and the companions of kings. In the recent past, they’ve been the workhorses of the information age. 2010 holds a new promise-a return, for the best writers, to a position of empowerment like never before. The best writers will come from the best thinkers, their work powering the distribution channels they chose to use. Writers have more tools to publish than ever before, when and wherever they want, and also greater access to a greater audience for the work.

Say goodbye to your style guide

Through widespread adoption of applications like Twitter and Facebook, wikis and blogs, ebooks, e-readers, and digital publications, the demand for this sort of always-on content is only growing.

Today’s writer will illuminate culture and commerce by applying the right tool, the right approach, and the right message-in a heady, immediate blend that showcases top intelligence as well as insight.

So rather than focus on craft-grammar, style, punctuation, topicality-the top 2010 writer will focus on the actual art and science of writing, perhaps for the first time since monasteries illuminated m

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by The DEMO Conference

Hot Stocks For April 1St 2010 Wen Bgp Elcr Evfn

Boca Raton FL, TheStockWizards.net a Premiere Financial Portal & Investor Relations Firm that brings a wealth of trading resources to Small Cap Investors, has compiled a list of stocks on the OTCBB, Pink Sheet & NYSE Markets that have positive technical indicators and may provide continued trading opportunities for investors.

Wendy’s/Arby’s Group, Inc. (NYSE) WEN

Apr 01, 2010  Wendy’s International says it’s upping the ante on fast-food salads, testing a new lineup that company officials say would more likely be found in casual-dining chains. The Dublin-based chain recently began offering Apple Pecan Chicken, BLT Cobb, Spicy Chicken Caesar and Baja salads in the Columbus area and Nashville, Tenn., spokesman Denny Lynch said. “We think that the unique combination of these ingredients, two types of apples, Applewood-smoked bacon, you won’t find in your typical salad,” Lynch said. “We believe we are raising the bar on (fast-food) salads and reinventing the category.”

Technical Outlook

WEN Traders and Investors are watching very closely for a weekly close above the psychological .00 level. Stocks that break above .00 tend to spark new momentum buying. We are using the 10&13 day moving averages as support levels for the next 7 to 10 days.  WEN in is currently up 3% on 1.9 million shares traded in the morning session.

Electric Car Company, Inc. (OTCBB) ELCR

SPRINGFIELD, Mo., Mar 31, 2010 Electric Car Company, Inc. (OTCBB:ELCR), a vehicle conversion company that specializes in electric conversions and manufacturing for the Livery and Fleet Markets, announces that the Company has utilized a training Grant from the State of Missouri to increase efficiency and lower overhead costs. Implementing “Lean Manufacturing” processes and lowering overall manufacturing costs gives the Company a competitive advantage in the market.

Technical Outlook:

ELCR. Broke out above the 50 day moving average (.005). Stocks that break above there 50 day moving average tend to gain some nice momentum. Traders and Investors will be using this moving average as a major support level going forward. ELCR is currently up 81% on 25 million shares traded in the morning session.

Evolution Fuels, Inc. (OTC) EVFN

Dallas, TX — Evolution Fuels, Inc. (Pink Sheets: EVFN) (the”Company”) today announced a reduction of approximately Million of its corporate debt through the conversion of the debt into shares of the Company’s common stock, effective as of December 31, 2009. This debt was in connection with convertible notes originally issued in July 2006, and through a settlement agreement, a portion was exchanged for a new set of convertible notes in December 2008. A total of 2,060,308 shares of common stock were converted and issued on December 31, 2009 to the noteholders to satisfy the approximate million of debt. The converted and issued common stock is “restricted” as defined under the Securities Act of 1933.

Technical Outlook

EVFN Traders and Investors are anticipating some kind of bottom reversal in the stock. This presents itself as a low risk trade for the simple fact that the stock is currently at its psychological .001 level. As long as it holds these levels we feel that there could be a reversal coming in the coming days. Traders and investors will use the psychological .0010 area as a major a support level. EVFN is currently up 83% on 20 million shares traded in the morning session. If you do not know what psychological support and resistance is, please feel free to read our article on this subject. http://bit.ly/bzrP1j

Borders Group, Inc. (NYSE: BGP)

ANN ARBOR, Mich., Mar 31, 2010 Borders Group, Inc. (NYSE: BGP) will discuss the company’s fourth quarter/full year 2009 financial results on a conference call for analysts and investors Thursday, April 1 at 10:30 a.m. Eastern. Borders Group Interim President and Chief Executive Officer Mike Edwards and Chief Financial Officer Mark Bierley will lead the review. The call will follow a news release regarding fourth quarter/full year 2009 performance issued by the company after market close, Wednesday, March 31. Forward-looking statements may be included in the release and discussed on the conference call.

To Continue please click on this link thestockwizards.net

Published by blogerzoom

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by The DEMO Conference

2010 The Major Hardware Vendors Have Entered the Tablet PC Boom

Jobs would like to define the Tablet PC future alone，but Lazaridis believe the BlackBerry can change the rules of the game September 27, the Canadian BlackBerry maker RIM, Developers Conference in San Francisco announced that the company will launch the first Tablet PC product PlayBook, as the core of the commercial market to boost the status of the BlackBerry part of the strategy. RIM CEO Mike Lazaridis said PlayBook professional is the best Tablet PC, with industry leading hardware and powerful and flexible software systems.

 According to foreign media reports, 7-inch PlayBook with WiFi and Bluetooth, but must be connected to BlackBerry smartphone to wireless Internet access. Different between Apple iPad is that it supports Adobe Flash multimedia and multitasking capabilities while with two high-pixel camera. In addition, the new BlackBerry products will run non-mainstream operating system, which consists of QNX Software development. The company has developed various types of software to be RIM acquired earlier this year. October this year PlayBook to the sale of business users and developers，available to consumers early next year. PlayBook RIM did not disclose the price, but said it would pull down the prices of consumer tablet PC range. After the announcement, RIM’s stock rose after-hours trading nearly 2% of the time, the transaction price is $ 49.29. Reuters quoted an analyst at investment firm Perez Fernandez’s words, he initially expressed doubts on the attitude of this tablet pc, but now he thinks, PlayBook some key features can make it different from the iPad. In front of this big cake Tablet PC, other hardware vendors did not stand idly by. In much earlier time, some companies are already gearing up, trying to win a share of Apple CEO Steve Jobs hands.

 September 17, Samsung Electronics in the United States released the first Tablet PC GalaxyTab. This was also considered a challenge iPad product which uses Google Android system, 7-inch screen, WiFi and 3G Internet access. Previously Samsung said , GalaxyTab will be marketed in Europe in October. Samsung chief strategy officer Omar Mallorca said, in a crowded train when using GalaxyTab can feel like sitting at home as comfortable on the sofa, the tablet can put pants and jacket pockets.It is noteworthy that, GalaxyTab with four major U.S. carriers with the sale, the sale of telecom operators in the function and specifications GalaxyTab slightly different. Telecom operators, said that Samsung products will be available in time for Christmas holidays. Samsung will also launch an online entertainment store called MediaHub for its smart phones and tablet PCs to provide movies and television content. Samsung did not disclose the fees online store, only that with the current market, compared to other content fees shops, their prices will be competitive. Samsung firmly fixed on the pace compared to Apple, PC giant Hewlett-Packard’s movements are a lot more tension.

 HP plans to launch 7-inch tablet computer, and with a price of $ 399 bundled with HP printers, the Tablet PC can act as a printer control screen. It is reported that this Tablet PC is equipped with WiFi capabilities, can be networked to download e-books, play music and access to Facebook and other social networking sites. Some analysts said the price war with rivals Hewlett-Packard hopes to seize the opportunity to more high-end notebook market. However, this may reduce the other vendors on the Tablet PC’s enthusiasm. In fact, the printer comes with the Tablet PC functionality is limited, HP seems to want to tell consumers Tablet PC is not a substitute for personal computers. IDC analyst Richard Sim said, everyone wants to find business opportunities of such equipment, but want to know how to locate the Tablet PC to get it to not affect the company’s other businesses. September 22, Dell CEO Michael Dell at Oracle’s OpenWorld conference surprisingly announced that the company will launch paragraph 2 Tablet PC, but he did not disclose the details of the product, nor does it explain the price .

Earlier this year, Dell introduced a Google Android as the operating system Streak 5-inch Tablet PC. Shortly after the product launch, Dell has said that initial sales of the product exciting and excited, “but up to 600 million in revenue in Dell, the really insignificant.” Compared with the enthusiasm of companies mentioned above，Motorola seems more stable, they delayed the release tablet laptop program this year. Motorola Co-CEO Sanjay K. Jha said, they would not rush to publish tablet PC before the end of this year, but will focus on developing a more market prospects. “We only really competitive in the product only when the market, if successful, I hope to launch early next year.” He said his desire to enter the Tablet PC market, but also considering wider new forms of mobile computing. But now except Apple the biggest winner no doubt is Google. Google Android system by open source and free win many hardware manufacturer’s pursuit, are poured into the tablet PC market. Some analysts believe that in the long term, tablet PC based on Android will break the dominance of Steve Jobs. According to Gartner’s data, the use of Android smartphones in the U.S. market than Apple iPhone. Ed Moran, director of Deloitte Research, said Google is possible to replicate the success of the tablet PC market. Although Google does not charge Android system, but if the system has been widely used in Android, Google can still be related to income. Bloomberg quoted an analyst Jim Friedland CowenCo said, Android system will help Google to increase mobile advertising revenue, open up the search engine market, and store operations applications. He believes that by opening up policy, Android system spread rapidly. Because Apple AppStore app store current limitations, the phenomenon of the industry is expected to be weak stamina in the next few years gradually. Friedland said, Android Tablet PC may take 3 to 4 years to catch up in sales iPad, the iPhone and Android mobile phone system to catch up the time it takes about the same. However, Google executives said recently that the absence of specific optimization to do, and now the Android system does not meet the Tablet PC. Google said the company will promote the future of Tablet PC product into its upcoming Chrome powered operating system. This is undoubtedly the time for Apple to allow breathing space to consolidate the existing position.

related from:http://www.tabletpcmanufacturer.com/releases/2010/10/2010-the-major-hardware-vendors-have-entered-the-tablet-pc-boom/