EbookMarketWatch

Why is Sports Illustrated producing editions of its magazine for Android and webOS tablets when all evidence suggests that it will be some time before these devices reach critical mass?

View full post on publishers ipad – Google Blog Search

PressRun and InDesign are a powerful combo, going beyond the typical InDesign Plug-in, when creating digital publications for the iPad, Android and WebOS.

View full post on publishers ipad – Google Blog Search

The ePub format uses a collection of files held together in a zip archive. Content is displayed using a combination of XHTML and CSS – not different from web pages – and the ePub can also contain other files. Journal publishers use XML …

View full post on epub – Google Blog Search

This week, hosts Jacob Burch and Andrea Rene talk about the lastest iPad news. They review game “Beyond Ynth,” and they have another Planet of the Apps with a Shopping focus. For more information, show notes, and upcoming schedule, go to www.thisweekin.com.

I think this is the most awesome iPhone app ever.

video.bedbathandbeyond.com Pandigital® Novel 7″ Color Multimedia eReader This Pandigital® Novel 7″ Color Multimedia eReader will change the way you curl up with a good book. Whether you’re buying the latest bestseller, downloading free content from the web or borrowing a book electronically from your library, the Pandigital® Novel supports most popular file formats. Barnes & Noble is a content provider! Touch-screen control makes simple navigation. 1GBinternal memory holds hundreds of books and periodicals. Expandable memory carries your library, videos and music files. Wifi/wireless LAN connectivity for easy downloads and web access. Compact and lightweight. Includes built-in dictionary, word search, variable font sizes, multiple bookmarks, virtual keyboard, web, e-mail, alarm clock, games and tools. Measures 5.2″ x 7.2″ x .5″. Weighs 11.8 ounces. 600 x 800 pixels. Built-in rechargeable Li-ion battery is1600mAh/7.4V. One-year limited warranty. Model # PRD07T10WWH756.

Beyond Customary Ebook Publishing

Single purpose ebooks are a thing of the past, and here is why.

What’s happened to the venerable ebook?  Has it taken it’s place among other antiquated technologies of the Internet like modems and CRT monitors?  Is it a long forgotten technology?

The fact remains that writing an ebook and self publishing it on the Internet has become easier and easier. There are literally thousands of PLR (Private Label Rights) ebooks for the taking so that you don’t even have to be concerned about actually writing an ebook. Ebook software is easily accessible and a lot less expensive, and if you don’t like to write or don’t feel that you have the talent (Just about anyone can write an eBook) you can have a freelance writer do it for you, if you can afford to job it out.

That being said, why even take the time and trouble to write and publish an ebook?  There is most definitely a place for single purpose eBooks on the market today. I would categorize them as highly defined and technical information based ebooks. That is they discuss in great detail how to manage a specific task or function. A good example would be how to utilize RSS feeds on your website, and how they can become a silent marketing tool for your products or services.

Segmented marketing strategies such as technically based ebooks present a different challenge to the Internet Marketer as they require specific knowledge of a given subject to write.  So how can the average person make money with an ebook?

A good example would be to create a free give-away ebook that discusses the merits of other products that you may be selling. This is done quite often and has increased sales and conversion rates for products and services. Within the ebook you discuss the rational for the use of your product or service and create active links to your sales page.

Another method of non-traditional ebook publishing is the “branded” or viral ebook. This is when you create a similar ebook to the above example but allow your affiliates to brand it as their own ebook and distribute it to their customers. The ebook can be branded so that the sales links can be personalized for each affiliate.

Viral ebooks have been around for sometime and the software to create them is well within reach of the average Internet marketer. For example the Adobe PDF format is the worldwide standard for creating an ebook. There is no question that Adobe Acrobat® is the premiere tool for creating pdf ebooks, however there are alternatives that are less expensive that will create and convert to the pdf format. Viral PDF ebooks are very attractive because they provide an unusual way to distribute an information or software product, that is easy and inexpensive to produce.

The process is simple. Let’s say that you have a great widget making software program. You decide to write an ebook that explains all of the benefits of widgets and how they will change the world as we know it. Instead of selling this ebook you give it away with free software that creates proprietary links for anyone who joins your affiliate program. (A simple membership to either PayDotCom or Clickbank starts your first affiliate program for very little work or investment on your part) This means that your affiliates can now offer an ebook that is branded with their name and their affiliate links to anyone that they choose to send it to. This means that whenever someone purchases through those links you get a sale and the affiliate gets a commission. A win-win situation.

With the above suggestions you can easily see how an ebook still furnishes you with a marketing tool to promote your business, product or resource.

Andy Walker talks with Doug Atkinson, VP of Marketing & Business Development from Entourage Systems Inc. about their brand new enTourage eDGe. The eDGe offers an ebook reader on 1 side and an LCD monitor running an Android operating system on the other. A Internet video series by butterscotch.com.

New York Times (blog)

Report: Amazon eyeing gadgets beyond Kindle CNET (blog) With the iPad priced at $500, the $150 Kindle is an obvious alternative, if you only want an ereader. In the long run, as you say, more people will probably … New e-readers storm into 'exploding' marketSydney Morning Herald The Kindle Legacy Continues with the Unveiling of the Third Generation Kindle …All247News (blog) Amazon may have other devices in mind beyond KindleVentureBeat Gadget Review (blog) -GreenBiz.com (blog) -Engadget (blog) all 154 news articles »

View full post on ereader screen – Google News

Despite all the excitement for publishers over the iPad (and no doubt the excitement to come over the iPhone4 – well the screen resolution should improve the reading experience) I remain sceptical about the long term benefit for …

View full post on publishers ipad – Google Blog Search

Beyond Print & Paper –Authorship, Publishing and the Digital Platform Challenge Folio Magazine With consumers captivated by the iPad, nook™, Kindle™, Skiff™ Reader, and QUE,™ a massive surge in demand for digitally distributed content is …

View full post on kindle publishing – Google News