EbookMarketWatch

Granted, the iPad periodicals space is in a nascent stage. That having been said, all three suggestions offered here on how to provide a better consumer experience involve some degree of minimalism — less, cheaper, smaller. Publishers …

View full post on publishers ipad – Google Blog Search

by JorgenSmith

Self-Publishing = Effective, Professional and Economical Option For Authors

You’ve written, edited and polished your book.  Poured your heart and soul into making it the best possible.  And now you have sent your manuscript to dozens of literary agents only to get rejected by each one.  What to do…what to do?
At this point you must keep in mind that rejection does not always mean that your book is not fit to be published.  It only means that it is not suitable to be published by the publishing houses represented by that literary agent, it didn’t make a strong enough first impression with the literary agent, or it is not the best option of all of the projects currently on the literary agent’s plate.  From here you clearly have two viable options (a third, non-viable option, is give up.  But we won’t even consider that option in this Blog):
•    Continue to send out copies of your manuscript to other literary agents, or
•    Self publish your book
I know most of you are thinking right now, “Novel Dr., we are humble people of average means and in no way have the financial resources to fire up a printing press and publish a book.”  Not so.  Self-publishing can be expensive but it doesn’t have to be.  The costs of self-publishing pale in comparison to the amount of money you already have tied up in your book.  Let’s say you make per hour at your “regular” job.  Now figure up how many hours you spent writing your book.  After doing the math, I’ll bet you have a lot more money in your book than you originally thought.  Let me help you explore an option to leverage that investment through self-publishing.
Now here’s the best part of self-publishing.  You can do it yourself (DIY).  I’ll bet you never considered it.  But it is true.  With a little more sweat-equity, your book can be published and available in popular print on demand web sites.  A professional-looking book in hard cover, paperback, and popular digital formats for eReaders (Kindle, Nook, Sony e-Reader, and others).  What’s more people can walk into many bookstores or use the online bookstores to order the paperback or hard cover version of your book and be reading it within a few days.  It’s just that simple.
There are many companies that offer a variety of author services including self-publishing.  As in any industry, some of these companies are very good and some are of lesser quality.  Be careful when dealing with these sites as often the price advertised is for very basic services and you will often end up spending several times that advertised amount by the time your book is published.  Also carefully read their contracts even to the point of having them reviewed by an attorney.  When enlisting their services, you might end up not owning the rights to several key elements of your book such as the cover design, ISBN, or even the entire book.  
But there is hope for DIY’ers in the form of a web site that will walk you through the steps to self-publish.  At www.NovelHelp.com you will find all of the basics necessary to self-publish your book including information on self-publishing, the detailed steps to self-publish your book and direct assistance from their expert staff.  Also check out their NovelHelp Author Community.  It is a free social network for authors.  There you will find additional help by chatting with other author professionals who have already gone through the process of getting their book published.

More Kindle Publishers Articles

by Stuck in Customs

Effective Ebook Marketing and Making it to the Bank

Ebook marketing and Ebook publishing has nothing to do with spending a lot of money on advertising or great marketing strategies in hopes of large profits. Moving traffic to your sales pages advertising your ebook is easy and inexpensive to do when you know of the four main internet places to put the sales page. To the entrepreneur, it is known as a joint marketing venture. This marketing strategy will bring profits faster than any other way and will provide success in your chosen market. You can use the ebook to launch a new product, gain a list of prospective customers, and events that give the ebook away for free.

Forums are great as a networking arena to meet others who have the same ideas as you. They would love to read your ebook and pass it on to others who feel the same. Social networking websites also offer a great ebook marketing strategy as there are millions who have signed up to use this site. These websites are personal in nature and will reach each individual customer on an intimate level instead of an impersonal one.

Clickbank is the right market for businesses that have ebook publishing in mind dealing with a specific product. Finally, search engine are the old standby to reach the masses of people out there waiting for the information you are trying to provide through your ebook. You need to have your ebook website added to the search directories.

for more Information on hiow to start this business please

visit www.ebook-library.co.cc

Denver, CO (PRWEB) August 17, 2010

Outskirts Press (www.outskirtspress.com), an Inc. 500 company and the fastest-growing self-publishing and book marketing company, today announced the availability of three versions of the new book The Highly Effective Habits of 5 Successful Authors, at three different price points.

The paperback edition is available for $ 9.95 via Ingram Wholesale distribution and major online bookstores like Amazon and Barnes & Noble. The $ 0.99 Amazon Kindle edition is available for all Kindle devices and on the iPhone and iPad via the Kindle app.

And a free e-book edition is available for a limited time in conjunction with the book’s launch at http://tinyurl.com/heho5sa .

How did Gang Chen earn over $ 100,000 in 180 days? How has Sally Shields transformed herself from a stay-at-home mom to a #1 Amazon.com bestselling author and book marketing dynamo? How did Ronnie Lee become one of the most prolific published authors in the world? How has Charlotte Endorf turned personal hardships into life-affirming successes? How did Andrew J. Rafkin find the motivation during a boating trip to write not one, not two, not three, but four award-winning novels?

The Highly Effective Habits of 5 Successful Authors shows how these five writers beat the self-publishing odds by combining passion, promotion, and publishing.

About Outskirts Press, Inc.

Outskirts Press, an Inc. 500 company, offers full-service, custom self-publishing and book marketing services for writers and children’s book authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

Outskirts Press, Inc., 10940 S. Parker Rd – 515, Parker, Colorado 80134

http://outskirtspress.com — 1-888-OP-BOOKS

###

Related Kindle Press Releases

They have not yet shown how great an iPad magazine could be, but those steps are in the future and they have made a good start. Rival publishers should take note and take stock. Posted by Adam Hodgkin at 6:35 AM …

View full post on publishers ipad – Google Blog Search

What are the advantages of using spray insulation for your house or office? Fixing carbon fiber glass sheets over the wall can spoil the aesthetics. Further, you can never be certain whether each and every part of the wall has been insulated or not.

Breaking the front layer and fitting the sheet will obviously require a lot of work and expenditure. In such a scenario, using spray insulation involves nothing but making a small puncture where you can fit in the nozzle and pump the spray insulation material into the wall.

The spray shall use the open space and shall provide a perfect layer of insulation between the outer world and your house or office. This is a fantastic option that will help you complete this complicated task very quickly.

You just have to spray the insulating material and various nooks and corners will be filled on their own. Another advantage of using spray insulation is that you can, provided you know what you are trying; give it a try on your own. This can help you save a lot on professional labor and expert expenses. You can use the money to go in for better quality spray insulation material.

If you are planning on trying spraying insulation on your own, you should keep track of the various components’ and accessories required for the task. This means that you should make use of the World Wide Web to get in touch with different service providers who manufacture different components and accessories.

Further, you should use the web to find out whether spray insulation is the best option for your house or not. If your house requires a specific R rating, it is important to choose the material carefully. Going in for good quality spray insulation material only to discover that it does not cater to your requirements and fit your needs does not make sense at all.

If you are thinking of using this material on your own, always keep in mind that pumping too much inside your wall may cause the entire structure to buckle. Further, the foam may expand and this may lead to leakages and appearance of the form in the most unlikely places.

Of course, a smart option is to give it a try on your own and take the necessary precautions to ensure you do not mess up the job. Further, do not be in a hurry to carry out finishing tasks. Wait for the foam to settle down and check for leakages before you apply the final coat of paint.

Promotional Incentives capitalize on the consumer’s insatiable desire for all things free. Chris Anderson, editor-in-chief of Wired Magazine and author of “The Long Tail,” has turned the idea of “free” on its head with his new book, “Free: The Future of a Radical Price.”

In his book, he talks about how “free” is often used as promotional incentives. “Free” is often an integral part of marketing promotional incentives, used as a way to get people to try our products, to buy something else, to showcase our products or services, and even to do some work for us.

Here are the four basic iterations of “free” Anderson discusses in his book.

* Direct cross-subsidies – These are promotional incentives that get you to pay for something else. It could be a buy-one-get-one-free item at your favorite clothing store, or a free “prize” given to you by a car dealership in the hopes of getting you to buy a new car. It could even be a cell phone company giving you a free cell phone because you’ll pay for the minutes, the text plan, and the data package.

* The Three-Party Market – With three-party promotional incentives, someone else pays for you to have access so you can use the program or product, in order for you to be exposed to their product — your basic television and radio mass media setup. I get to watch NBC’s “The Office” for free, but I have to watch the ads that go with it. Or I can subscribe to a free trade publication that covers my industry, but with this promotional incentive, I have to make my name and address available to advertisers. The advertisers need us to consume that product, but we need the advertisers to pay for our access.

* Freemium – One of the promotional incentives we are most familiar with: we get a free sample to try a product: the food samples we get at our local market, as a way to entice us to buy the really huge bag of chicken nuggets. Or in the digital world, giving us limited access so we’re willing to pay full price for total access. Anderson mentions Flickr.com as an example of the freemium promotional incentives. We can use Flickr without paying a fee, but can only include a maximum of 200 photos in our general timeline. If we want to have all of our photos available, and/or we want some premium features, we need to pay $25 per year.

* Nonmonetary markets – The idea that people give away things with no expectation of payment is not one of your regular promotional incentives. Wikipedia is one example. Hundreds of volunteers have created millions of articles in 10 languages about a variety of topics. Wikipedia is free; it doesn’t charge for this access. Sure, they’ll take donations, and in fact, this past Spring, they had a donation drive to help cover the costs. But there’s nothing else. No banner ads (three-party market), no limited access (freemiums), and no direct cross-subsidies (“get Wikipedia free if you buy a copy of Photoshop”).

It’s this last version of “free” that most people are becoming used to, which can make your own promotional incentives campaign a success. Since marketing promotional incentives in the digital world is cheap and easy, there are different ways people can use them to promote their services (i.e. a Freemium).

One example of promotional incentives is when a consultant posts free articles on her blog as a way to not only showcase their knowledge, but to get a potential client to consider them. Or a book author who offers a free audio version of his book on iTunes and a Kindle version, knowing that if people get the free version, they’re more likely to pay for a real copy too. This is one of the latest promotional incentives to hit the publishing world, and one that more and more authors are using to boost their own sales.

What kind of promotional incentives are you using to drive customer traffic? How are you getting sales leads? Have you thought of using free items as a way to do this? Before launching your own promotional incentives campaign, consider all of the options.

Promotional Incentives capitalize on the consumer’s insatiable desire for all things free. Chris Anderson, editor-in-chief of Wired Magazine and author of “The Long Tail,” has turned the idea of “free” on its head with his new book, “Free: The Future of a Radical Price.”

In his book, he talks about how “free” is often used as promotional incentives. “Free” is often an integral part of marketing promotional incentives, used as a way to get people to try our products, to buy something else, to showcase our products or services, and even to do some work for us.

Here are the four basic iterations of “free” Anderson discusses in his book.

* Direct cross-subsidies – These are promotional incentives that get you to pay for something else. It could be a buy-one-get-one-free item at your favorite clothing store, or a free “prize” given to you by a car dealership in the hopes of getting you to buy a new car. It could even be a cell phone company giving you a free cell phone because you’ll pay for the minutes, the text plan, and the data package.

* The Three-Party Market – With three-party promotional incentives, someone else pays for you to have access so you can use the program or product, in order for you to be exposed to their product — your basic television and radio mass media setup. I get to watch NBC’s “The Office” for free, but I have to watch the ads that go with it. Or I can subscribe to a free trade publication that covers my industry, but with this promotional incentive, I have to make my name and address available to advertisers. The advertisers need us to consume that product, but we need the advertisers to pay for our access.

* Freemium – One of the promotional incentives we are most familiar with: we get a free sample to try a product: the food samples we get at our local market, as a way to entice us to buy the really huge bag of chicken nuggets. Or in the digital world, giving us limited access so we’re willing to pay full price for total access. Anderson mentions Flickr.com as an example of the freemium promotional incentives. We can use Flickr without paying a fee, but can only include a maximum of 200 photos in our general timeline. If we want to have all of our photos available, and/or we want some premium features, we need to pay $25 per year.

* Nonmonetary markets – The idea that people give away things with no expectation of payment is not one of your regular promotional incentives. Wikipedia is one example. Hundreds of volunteers have created millions of articles in 10 languages about a variety of topics. Wikipedia is free; it doesn’t charge for this access. Sure, they’ll take donations, and in fact, this past Spring, they had a donation drive to help cover the costs. But there’s nothing else. No banner ads (three-party market), no limited access (freemiums), and no direct cross-subsidies (“get Wikipedia free if you buy a copy of Photoshop”).

It’s this last version of “free” that most people are becoming used to, which can make your own promotional incentives campaign a success. Since marketing promotional incentives in the digital world is cheap and easy, there are different ways people can use them to promote their services (i.e. a Freemium).

One example of promotional incentives is when a consultant posts free articles on her blog as a way to not only showcase their knowledge, but to get a potential client to consider them. Or a book author who offers a free audio version of his book on iTunes and a Kindle version, knowing that if people get the free version, they’re more likely to pay for a real copy too. This is one of the latest promotional incentives to hit the publishing world, and one that more and more authors are using to boost their own sales.

What kind of promotional incentives are you using to drive customer traffic? How are you getting sales leads? Have you thought of using free items as a way to do this? Before launching your own promotional incentives campaign, consider all of the options.

If you are determined to take your company to great heights, then here is a tool for you – “Press Release”.  This gives a big push to an effective Lead Generation and to grab the attention of your potential customers.

News is always hotly sought after by reporters, editors, and producers.  If your press release could impress and inspire a journalist to publish your story in the media, then there you go with all the glory of a successful press release writer and incredible media publicity for your company.  Here are few simple tips for you to write an effective press release:

Step 1: Choose Crisp Headlines
Choose an eye-catching, attention-grabbing, short, and crispy statement as your headline.  Your headline is the bait to attract the reader.  Short, active, descriptive headlines kindle the reader’s interest to read through your press release.

Step 2: Place the Most Important Information at the Beginning

The first two paragraphs should bring out your intent in writing this press release.  Any reader would read at least two paragraphs to decide if the subject matter interests them. So put your best at display in the first two paragraphs. And always remember to answer the “5 W’s and the H” –Who, What, When, Where, Why and How.

Step 3: Provide Accurate Contact Information
You should always remember to give complete contact information in case the reader wishes to get in touch personally.  The press release should be on your letterhead with complete details about your company.  

Step 4: Provide only Facts and Accurate News
A press release is never meant to advertise any product or service. Write the press release with the intent to give correct and accurate information to the reader.  Make it interesting but only stick to facts.  The intention of sales can be easily smelt by the reader.  Do not make any over-inflated statements; simply provide useful information.

Step 5: Make your Press Release Interesting
Your writing should inspire the reader and make him to think in your lines.  The angle in which you present the subject matter is very important.  Make it relevant to readers of all backgrounds.  Fit your press release into the current scenario by writing with the current social issues and events in mind.  Be specific and at the same time provide a detailed account of your purpose in writing this press release.

Step 6:  Choose the Right Language
Write in the language of the reader as technical terms may not interest the reader.  The content that you write might look simple to you but alien to the reader.  So introduce concepts in simple English and avoid technical jargon.  Slang and bad grammar put the credibility of the content of the press release into question.   Extra fluff words carry the reader away from the true meaning of your press release.  In case you are going to quote somebody or from a book, make sure you obtain the necessary permissions.

Step 7: Read, Re-read and Review
Read your press release several times and check for a smooth flow of thoughts.  Ask a friend to read the press release, discuss and then make appropriate changes.  Avoid spelling errors and grammatical mistakes.

Step 8:  Make the Press Release Short
Lengthy content does not normally interest the reader.  So express your thoughts in a page or two.
Follow these steps and take your business to great heights in Lead Generation.

I just found out that Effective Perl Programming is available in digital formats through eBooks.com. They have a PDF version and an ePub version, each for $US31.99, which, sadly, is more than the hard-copy price of $US26.39 on …

View full post on epub – Google Blog Search