EbookMarketWatch

The Chief Marketing Officer of e Ink Holdings discusses Technology and e-Readers Good E-Reader (blog) We are confident that our entire eco-system (the display is probably one of about 100 sub components in a eReader as you know) will work towards finding competitive cost structures to make the Triton based devices suitable for consumer applications. …

View full post on ereader screen – Google News

by The DEMO Conference

Mobile Marketing Converges on Cell Phones in Schools

Mobile phones are now packed with the amount functions that the cell individual is totally bedazzled and normally confused. Everything from a mobile telephone into a digital camera, video recorder, mmorpgs and mp3 music player, GPS UNIT system, calculator and personal organizer. And now with the arrival of smart phones much like the Apple iPhone and iPad, Blackberry and Palm devices and also the exploding range of cell phones using Google’s Android main system, we witness total convergence with the ether as these devices’ browsers are almost one hundred per cent capable of displaying interactive webpages.

The windows mobile platform may run neat miniature versions of office programs for example business presentations, word processing in addition to spreadsheet displays. Apple took this functionality light source years ahead by allowing independent software developers to create ‘apps’ or software applications in addition to these have blossomed into the thousands. The iPhone operating system also powers the newer iPad and on the list of attractions seen by potential buyers of these digital touch screen devices will be the huge range and extensibility of these applications.

Google’s popular Android mobile main system is like an evolution in the iPhone OS and is also spacious to third party applications in addition to future developments. Palm, or Web OS and Blackberry both run highly sophisticated cell phone operating systems capable of showing dynamic webpages.

The writer recently underwent video training in the way to advertise on smart phones much like the iPhone and the Android. Large networks at the moment are available where web marketers may place tiny, 35 character textual content ads or banner ads within certain mobile applications. Two of these networks are Admob. com in addition to Adfonic. com and Google has already acquired the initial one! The numbers of total ad impressions already shown through Admob. com are truly amazing, numbering about 250 billion. Google has seen the fact that future belongs to the customer on her mobile cellular and huge resources are being redirected within this direction. For example, 750 million dollars were forked out to obtain Admob. com and new affiliate networks are springing around provide marketing offers to these keen users of cellular devices. Two such networks are Offermobi. com in addition to Peerfly. com, where publishers and advertisers can copy coded links to work with in their mobile marketing campaigns.

Summary

Smart phones like the Apple iphone does, BlackBerry, Palm and Android are revolutionizing the ways through which we communicate and conduct some of our business. Total convergence of practically all functions has now transpired on these hand-held devices. Marketing channels at the moment are opening for merchant companies and advertisers to create their product offers on mobile phones through software applications specific to each mobile device.

Most school administrations regard cellular use as disruptive and distracting, and possess implemented policies that prohibits employing them on school grounds. Mobile phones are a disruption in school. Text messaging can be helpful to cheat on tests. Students who are text messaging are not able to give full attention to that lesson. If a student cellular rings in class, it totally disrupts the class for a considerable stretch of time. Many cell phones are also camera phones. Camera phones present an invasion of privacy in the schools. One of the best ways you can protect the privacy of every student should be to ban cell phones from school in the school day.

During the school day, students need to be dedicated to classroom instruction without distractions. As you move phones are very convenient and a common part of everyday living, for the most part, they are a distraction everywhere. Have you ever been for a bus or plane and somebody is carrying for a loud personal conversation? At any school, the distraction may be even greater than in a public place. For most teachers, one of the biggest concerns about including mobile phones in schools is that will have them used inappropriately.

Students do not need mobile phones during school hours. Many schools now have telephones in the classroom, if it happens to be an emergency students are quickly contacted. I don’t really understand the key reason why some parents are so adamant about being able to contact their kids at school in the moment’s notice. Teachers have a difficult job precisely as it is. They don’t need that they are dealing with kids having mobile phones going off, surreptitiously texting one another, going on the Internet, and taking photos and video in addition to the possibilities for cheating. You will discover enough distractions

Students will text each other at all times during class, and there are times once the teachers won’t even notice! Cellular phones have become distracting. Are we now slaves to our technology? If the student needs to call home they only need to visit the main office or guidance to contact a parent or guardian. Most calls home usually are not for emergencies, they are for mere simple communication that need not be done during school. It have to have been a miracle that I managed to get through that time without the demand of a cell phone. The vast majority of calls, if not all, shall be used in idle chatter. Its current uses are for distraction, cultural interaction, and lewd photography. And let’s not ignore the oldsters who would call students DURING CLASS to consider non-emergency issues. If it is truly an emergency, call the school main number and possess the child brought to that office. There should be NO tcell phones in the schools.

There are no pros for telephone use in school. While mobile phones are a convenience, however that regarding belong in the school by using our students. Students will use them in the class regardless of the regulations. It will be a disruptive convenience benefiting only the students to talk with anyone. They will use it to text their friends in order to play games. If there is often a true emergency the parent only should call the school. Cell phones in the school will be a total disruption, they will be a good cheating device.

Obviously the cons of allowing mobile phones in school, outweigh the benefits. Cell phones have become any nuisance. Youngsters have enough disruptions. And, there is no variation between looking through your telephone and reading a note handed down in class. School is with regard to learning. Students will take it with regard to granted and answer calls in the class. It leaves no expect the classroom teacher. Whether the device is on vibrate or not, it still makes no difference because of the youngster will be continuously thinking about the phone in anticipation of your call or a text communication. Text messaging turned out that they are as popular as e-mail which is omnipresent in many students’ fingers, and can caused total disruption to mere chaos in the classroom.

Distractions such as mobile phones don’t belong in school. There is no need for mobile phones in the schools, just as there was no need for them in the past. In the case of an absolute emergency, schools have in place systems that protect they and notify the parents. It really is the parents who are entitled into a cell phone. As a result they will always be available at a moment notice. Cellular phones in school tend to be an unnecessary distraction that consider time away from teachers and could be a source in cheating. Text messaging is definitely epidemic. I’m sorry to let you know this, but if you think students are not texting each other while any teacher is teaching, you’re useless wrong. Whether parents feel it’s important to have cell phones in the schools or not, it is still a distraction to their baby’s education. It is a disservice to our children to let cell phones during in that schools. Cell phones have become an enormous problem. Kids text during school, leading to cheating, or coordination regarding other “bad” activities.

by nettsu

Phones – Cell Advertising and marketing Converges on Cellular Phones

Cell cellular phones at the moment are full of so numerous features which the cellular consumer is entirely bedazzled and usually puzzled. Every little thing from a cell phone to a electronic digital camera, online video recorder, video games and mp3 music participant, GPS method, calculator and individual organizer. And now with all the arrival of intelligent phones such as the Apple apple iphone and iPad, Blackberry and Palm units as well as the exploding array of cellular phones making use of Google’s Android functioning method, we witness whole convergence with all the planet extensive net as these devices’ browsers are practically a single hundred per cent effective at displaying interactive web content.
The windows cell platform is capable to operate neat miniature variations of workplace packages including enterprise presentations, phrase processing and spreadsheet displays. Apple took this performance mild a long time forward by enabling independent computer software developers to construct ‘apps’ or computer software purposes and these have blossomed to the tens of hundreds. The apple iphone functioning method also powers the newer iPad and among the sights noticed by prospective consumers of those electronic contact display screen units is the large array and extensibility of those purposes.
Google’s common Android cell functioning method is like an evolution with the apple iphone OS and can be extensive open to 3rd get together purposes and long run developments. Palm, or Net OS and Blackberry the two operate very sophisticated intelligent cellphone functioning techniques effective at exhibiting dynamic web content.
The author not too long ago underwent online video instruction in tips on how to promote on intelligent phones such as the apple iphone as well as the Android. Significant networks at the moment are accessible in which net entrepreneurs can spot small, 35 character text adverts or banner adverts within specific cell purposes. Two of those networks are Admob.com and Adfonic.com and Google has previously acquired the very first a single! The numbers of whole advert impressions previously proven by Admob.com are genuinely astounding, numbering about 250 billion. Google has noticed which the long run belongs for the client on her cell cellular phone and massive assets are currently being redirected on this course. For illustration, 750 million bucks have been forked out to obtain Admob.com and new affiliate networks are springing as much as offer advertising and marketing delivers to those keen customers of cell units. Two these kinds of networks are Offermobi.com and Peerfly.com, in which publishers and advertisers can duplicate coded backlinks to utilize in their cell advertising and marketing campaigns.
Summary
Intelligent phones such as the Apple apple iphone, BlackBerry, Palm and Android are revolutionizing the techniques by which we talk and conduct our enterprise. Whole convergence of virtually all features has now occurred on these hand-held units. Advertising and marketing channels at the moment are opening for merchant organizations and advertisers to produce their solution delivers on cellular phones by means of computer software purposes distinct to every single cell system.
Geoff Dodd is a fresh Zealander using a background in psychology, now residing in Perth, Western Australia. He has had substantial World wide web expertise given that 1996 and can be a webmaster now functioning 47 net web sites. To locate out a lot more about producing your individual World wide web achievement, you’ll be able to pay a visit to Geoff at his enterprise web site in which he’ll provide you with assistance plus a bunch of beneficial webmaster equipment, as being a thank you to your pay a visit to: Super Affiliate Instruction for World wide web entrepreneurs who function globally, which includes functioning on cell platforms.
Geoff Dodd
Perth 6000
Australia
http://www.chinabuye.com/

Latest Apple news @ www.yourdailyapple.net OnLive is an online game service that was launched six months ago. In the App Store is now a OnLive viewer that lets you watch how others play a game (iPad only). Playing a game on your iPad will be available begint next year, because the publishers first need to ensure that their games have been adapted for the specific operation on the iPad Touch screen and accelerometer. You can watch players worldwide, even in multiplayer games. A version for Android tablets, will also be out soon.
Video Rating: 5 / 5

Related Apple Ipad Publishers Articles

by Ivan Walsh

Should EBooks be Part of Your Internet Marketing Strategy -ebook internet marketing resale.infosultan.com total

Ebooks have become and inseparable part of the new frontier of cyberspace. They are a great medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebooks to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly

300 Manual Article Submissions. One Time Tool! Limited Time Offer http://www.TopArticleSubmission.com/

 Ebooks can assist small business website owners market their sites and in some cases even become a source of revenue.  Having said that, let’s look at what makes ebooks so important and so unique.

“Ebooks have unique characteristics that printed books can’t match. For example, ebooks are relatively easy to produce and they can be inexpensive to produce. Just think about it: you don’t need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

“Ebooks can be easily updated.  As information changes, ebooks can be updated without a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

“Ebooks are convenient. You don’t have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It’s on your computer, ready to be read.

Private Label Rights Articles (PLR) are a fantastic way to add new content to your website  http://www.Free-Plr-Article.com

 “Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

“Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

“Ebooks have very low entrance barriers. You don’t need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

by The DEMO Conference

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

1. The Year of Pragmatism – just do it

My overall feeling for 2011 is that there isn’t anything ‘brand new’ on the immediate horizon that is going to create a fundamental shift, like search once did, or Web 2.0, or social media etc.

2011 will be somewhat less about talk and more about action. We should know by now *what* we need to be doing, the challenge is about execution. And that’s about good old fashioned things like people, process and technology.

2. Joined up marketing – still the holy grail

We ran our first JUMP event in 2010 and will do so again at JUMP 2011. It is all about how to join up online and offline marketing more intelligently. This isn’t a particularly new idea but the reality is that very few organisations are anywhere close to the nirvana of fully integrated marcoms across all customer touchpoints (including Econsultancy).

So this trend isn’t going away anytime soon and will continue to be an important focus for all marketers in 2011 and beyond.

Interestingly, if anything, 2010 was most interesting to me not for the (obvious and continued) rise of digital as a medium, but for the renaissance of ‘old media’. When I talk to the most sophisticated and advanced marketers, and the most progressive digital companies, the excitement is mostly about offline marketing. TV advertising was ‘(re)discovered’ in 2010 by many. We at Econsultancy are all excited this year by our print magazine, direct mail and telesales plans…

3. Digital for branding – and measurement be damned

I think 2011 might finally see significantly increased spend for “brand” reasons rather than direct response / sales and other ‘hard’ metrics. But I don’t think it will necessarily be the usual brand advertiser suspects leading the charge (FMCG, Automotive etc.) though they will show some increases. Nor will it be in display advertising or paid search, though those will no doubt grow.

I believe the spend will come under headings such as ‘engagement’, ‘experiential marketing’, even ‘customer service’. The spend will be focused increasingly on content, apps, social media and service rather than on bought media like display advertising or paid search. And it will come from small companies as well as large ones, across all sectors, notably B2B. But essentially it will be about building a brand presence online that people can engage with, relate to, and, ultimately, trust.

And, despite my love of data and analytics, I think the endless demands for super-granular ROI analyses of such activities will actually fade a little in 2011. It will become more accepted that these are things you just do. That doesn’t mean they won’t be measured but I think there will be less scrutiny. In the same way that people have rediscovered the power of TV advertising because of the hard-to-measure emotive power and halo effects on other channels, “digital branding” will be considered more of a ‘no-brainer’ because it’s obvious it drives purchase intent across all channels, even if that’s hard to measure (or not cost effective to do so).

4. Business models – continued innovation and disruption

There are a lot of interesting things happening around business models, driven largely by the impact of digital, that I’m looking forward to tracking over the year. Among those:

Business models which radically disrupt existing value chains, typically by involving customers much more directly in the business model itself. For example Naked Wines (wine retailing) or Made.com (furniture retailing). This is not ‘social media’, it is ‘(social) business’.
“Pubtailing”. This is the blend of publishing and retailing. Many publishers need to sell stuff to fix their broken business models, whether subscriptions, apps, content, affiliate revenues etc. and so need retailing skills. At the same time retailers need to have skills in content, community and social media which publishers are typically better at. Also, many e-commerce sites (and stores) increasingly need to look at advertising (i.e. a publisher skillset) revenue streams to continue to grow, or make up for the fact that the likes of Amazon, Google or Apple might be hijacking their sales (largely via m-commerce in store). My post on The “unbundling” of the shopping experience across channels: implications for retailers talks more about this.
Virtual currencies and “gamification” – obviously coupons are currently hot but the whole area of gaming, virtual goods and currencies, should make for some interesting business models this year. More on gamification in point 11 below.
5. Organisational structures, teams and infrastructure – not sexy, but vital

We can talk all we want but, as I said in point 1, in the end we have to execute. And that requires the right talent supported with the right processes and technology infrastructure. Following a few things I’ll be expecting this year:

No let up in the war for (digital) talent. If our digital marketing jobs board is anything to go by, 2010 saw a BIG increase in recruitment (and salaries) for digital specialists. I don’t see this changing in 2011 almost irrespective of what happens macro-economically.
Many more agencies, and corporations, will move to a more ‘connected / networked’ model with a greater use of freelance specialists on demand. This is obviously made more possible by remote working and globalisation. It also allows for more flexibility and greater cost control.
There will be an ongoing dissolution of organisational silos as ‘digital marketing’ becomes just ‘marketing’ but this will take time and there is still a need for digital specialists. And there is a need for increased speed and agility. Along with the ‘connected/networked’ organisational model, expect to hear more about “hub and spoke” or “matrix” organisational models.
“Social becomes part of the job description not the job title” – our blog got there before I could… although I also think that large organisations will probably have people in their (digital) marketing teams who have ‘Facebook’ in their job title.
A rise in recruitment of editorial / content resources (see point 6 below)
(Web….) Engineers / Techies / Developers will not only become more valued but they will increasingly be headhunted, and employed by, ‘creative’ organisations e.g. ad agencies. This is principally because these businesses are increasingly about understanding and manipulating data (think ad exchanges, demand side platforms etc.).
Cloud computing is clearly the big one in terms of IT infrastructure both internally and anything customer facing. SalesForce’s database.com is a fascinating play and shows just how big we might think in terms of the transformation of “IT”.
6. Content strategy / Content marketing – the King is back

The rise of ‘content marketing’ is well documented and for all sorts of reasonably obvious reasons: sometimes driven by a desire for greater ‘engagement’, sometimes as a form of linkbuilding for SEO, sometimes to save customer service costs, sometimes just to drive traffic, sometimes as part of a move away from ‘bought media’ to ‘earned (or owned) media’, sometimes because of a more fundamental change in business model (see ‘pubtailing’ in point 4 above).

Many have also realised that it’s difficult to fuel the flames of “social media”, or “engagement”, without content in the broadest sense – including apps, video etc. And, of course, it’s not just about content *creation* but content *curation*.

I predict a rise in “online customer publishing” (most people call it ‘contract publishing’… except those who work in that industry), and a rise in content licensing and syndication, and a rise in the “internationalisation” of content (including translation), and a rise in internal online publishing or content/asset management teams (even at banks, retailers, travel companies etc.), and a big demand for lowish-cost short-form video content for online use.

Specifically, I think the kind of content most in demand will be a) ‘smart’ in as much as it can be re-used and repackaged in as many ways as possible (think metadata, formats etc.) to extract the greatest value from it and b) ‘evergreen’ in as much as it won’t be short-lasting ‘advertising campaign’ type content but content with a longer shelf life e.g. guides, practical information, tools etc. (also good for linkbuilding and thereby SEO).

This should be good news for those journalists and TV folk who may be looking for work, having seen their former employers’ business models failing. And it is better news for publishers and content owners generally, as well as related providers like translation services.

7. Data is the new oil – let’s work on refining it

The buzz phrase from our 2010 Future of Digital Marketing conference was ‘data is the new oil’. I get nerdily excited by data and love a good API as much as the next man. Where to start with what’s interesting with data in 2011? A few things I’m excited by:

Attribution modelling – OK, we’ve talked about it long enough now. Let’s see more examples of us actually doing it well rather than talking about it.
“Social CRM” – broadly speaking how we can take “social data” and apply and use it intelligently across the whole business online and offline. For example, the Facebook ‘Like’ as a new customer profile data attribute – how might we use that in our DM campaigns? How do we take Open Graph data, or similar data sources, and use it not just online but offline?
Joining up online and offline data – all sorts happening in this area e.g. the Yahoo/Nectar Consumer Connect project, the recent Starcom Mediavest and DirecTV deal, the whole world of coupons generally (where offline redemption of an online coupon, increasingly via mobile devices, gives all sorts of interesting cross-channel measurement opportunities) etc. etc.
Retargeting – privacy issues notwithstanding, I expect we’ll see more retargeting in online marketing and, indeed, it will extend into other areas e.g. myThings focus on retargeting but for the affiliate sector. I also expect to see the greatest relative growth in the use of retargeting data to come from ‘owned’ media rather than bought media i.e. not so much retargeting for offsite advertising but retargeting of users on your site, or via email, or social media etc.
Sentiment – accurate and useful sentiment analysis has been a hard nut to crack for all the various sentiment analysis solutions out there. But it isn’t going away. And, indeed, it seems highly likely that sentiment will become an increasingly important factor in search engine optimisation which in turns means sentiment as a data point could suddenly become very valuable indeed.
“Lead nurturing” – some of the B2B guys are actually starting to do some pretty clever stuff in this space. Maybe B2C online can learn from B2B online for a change.
APIs, semantic stuff, Web 3.0… – just too much to write about it to cover here but some really interesting stuff starting to happen, from governments starting to open up rich data sources to organisations making intelligent commercial uses of web services to open up new business models and/or markets.
8. Privacy

Privacy will be a big topic for 2011 and beyond. Cookies, digital fingerprinting, the FTC, Ofcom, the EU, tracking, behavioural targeting, Facebook… however, it’s hard to make specific predictions in this area and I’ll leave that to those who cover this area best, like the industry bodies and trade associations.

9. User experience – getting all touchy feely

All sorts of interesting developments likely during 2011. Among them I’d pick out the following:

The “Humanisation” of the user experience online. Broadly speaking I’m expecting the online user experience to become more and more ‘human’. Whether that’s through the use of live chat, virtual environments, co-browsing, streaming of live events, virtual sales characters, much improved personalisation etc. As part of the integration of online and offline we need to bring more of the human/emotive/experiential power of offline to online. The iPhone, and now iPad, have brought a whole new human sense (touch) to interactive design. I expect to see more of this human/emotional/sensual connection embedded into interactive experiences with gestural interfaces being the most obvious.
The rise and rise of video. I’m particularly interested in the use of video for commerce (read Why online retailers need product videos for more), including the embedding of commerce links (e.g. French Connection’s Youtique) and also new tools and platforms emerging to allow marketers to manipulate and distribute video much more easily (e.g. buto.tv). This promises to bring the “world of TV” to SMEs in the same way that paid search has enabled SMEs to become advertisers on a level-ish playing field with bigger companies.
Evolution of search look and feel. In 2010 we had things like Google Instant but there are all sorts of further developments and experiments I’m looking forward to in 2011 as the search giants battle it out. Read our Expert opinion: What’s ahead for paid search in 2011? for more details.
Plenty of new ad formats and technology in the pipeline… not just from the likes of AOL (see Project Devil) and Apple but all sorts of niches. Read Three content-based ad units to watch in 2011 for further ideas. I’m sure Google are limbering up for further big announcements in this space too.
HTML5. It’s early days for HTML5 so noticeable changes may take until 2012 to come through but there is huge potential here to noticeably improve the interactive experience and make it richer, more immersive, more intuitive, more fun, responsive and engaging.
Fonts. I expect to see more creative use of fonts in web design over 2011 thanks to the likes of Google Font Directory, Typekit, Fontdeck etc.
Mobile… it feels like the early days of interactive design at the moment for mobile, including mobile web and mobile apps. Loads of change and learnings in the mobile user experience to come this year as this medium continues to grow and change. Our Mobile E-commerce Best Practice Guide looks at various aspects of the mobile commerce user experience.
10. Social media – becomes social business

This is another broad topic, but below a few highlights for what I expect in 2011:

“Social media” will increasingly become less just about sales or marketing but will touch all parts of the business. All businesses will become ‘social’ over time. I’m still predicting ‘social media’ will go the way of ‘web 2.0′ as a term in the coming years – see my post Death to ‘social media’ and seven other crazy ideas for more on this.
Co-creation and crowdsourcing will become more prevalent, especially for product development and customer service.
Customer service will become a lot more ‘social’ for a lot more companies – actually doing it rather than talking about it.
Crisis management (the world of PR) will become much more of a social media exercise than it currently it is – read Q&A: Edelman’s Monte Lutz on why PR firms are “owning” social for more on this.
Facebook (and possibly others like LinkedIn and Twitter) become their own “channels”. Some of these properties / platforms are big enough and complex enough that I predict we’ll have specialist job titles, teams, agencies, technologies and services which work solely on them. There are already specialist Facebook research services (e.g. Socialbakers), specialist Facebook ad management technologies (e.g. ONE media manager, Papaya etc.), Facebook enterprise platform management services (e.g. Buddy Media) etc.
I think location + social media will be bigger in 2011. It started in 2010 and Facebook Places will no doubt help accelerate things. But it’s clear how live events (location) and social media can combine very powerfully, just as it’s clear how coupons, group buying and location can combine. Google may have failed in many of its social media attempts (Orkut, Buzz etc.) and in its recent bid for Groupon, but I predict big attempts by Google to dominate location (primarily via mobile) and embed ‘social’ in this.
People resources will continue to be the biggest challenge in social media (see eMarketer’s Resources Are Now a Big Issue for Social Media Marketers which references our own Social Media and Online PR Report)
11. Gamification – we wanna have fun

Gaming, social gaming, game theory, badges, reward mechanisms, game mechanics… it’s fast hotting up as a new-ish realm for marketers of all types to look at.

Games are engaging, games can drive loyalty, games can make money directly or indirectly, games work well on mobile as well as web as well as TV etc, games are already BIG business (witness the likes of Zynga and American Express’ deal with them, EA’s acquisition of Playfish, Disney’s acquisition of Playdom and so on). What’s not to like?

Get inspired about gaming and the impact it will have on marketing, especially digital, with the following:

Econsultancy’s Social Gaming Smart Pack – get smart about all aspects of social gaming with our brand new 50 page guide
Jesse Schell’s DICE 2010 presentation on ‘design outside the box’ and game mechanics
Gabe Zicherman – his book, his blog, the Gamification Summit etc.
12. Biddable media – everything’s up for sale, right now

Broadly speaking I believe all media will move over time to exist in a biddable form. This will be made possible by all media becoming digital (including TV, ‘print’, radio, billboards etc.), and by platform players (primarily Google at the moment) enabling the marketplace via exchanges and tools/services with a broad range of creative, targeting and payment options.

Most exciting for me is the way this will open up all media to organisations of all sizes in a way that has not yet existed.

Specifically, for 2011, I believe we’ll see this most in evidence with online display advertising becoming more like PPC in the way it is bought, measured, serviced.

For more on all this read What does 2011 hold for display and demand side marketing? and also our recent Online Media Report.

13. Real time – comin’ atcha

Real time is obviously a good one to follow biddable media. But it’s not just real time in display advertising, it’s about the speed of everything getting… erm, faster.

Specifically, I expect 2011 to see the need for speed evident in the following:

Publishing and content generally. If you look at your analytics, you look at how social media works, you look at content distribution and sharing patterns, you look at SEO and the way links accrue… it is clear (at least, to me) that if Content is King, then Speed-to-publish is Queen.
Crisis management, reputation, PR. Shit happens very quickly online. You need to act fast, even if it is only to say you are working on an answer. Corporations and their agencies need to act (even) faster in this area.
Customer service. Companies need to respond *much quicker* to inbound customer enquiries online. Not just the ‘social media’ ones but, in particular, email enquiries where response times are typically still woefully bad.
‘Search’. It’s in apostrophes because it’s not user-initiated search but ‘pushed’ search, so not search as we traditionally know it. Read up more about how Google intends to get pushy and how this could evolve the search experience in a real time way.
14. Mobile – mobile web overtakes apps

Obviously mobile is experiencing huge growth but I’m strangely less excited about it than most – perhaps, because like social media, I hear so much about it but see relatively little really good stuff happening.

I think in-app payments will become much bigger in 2011; there are some big possible things afoot in NFC (near-field communications) wallets. However I think we’ll probably have to endure much gnashing of teeth around the challenges of mobile measurement (reminiscent of ‘measuring the ROI of social media’ from 2010).

For me the really interesting thing about mobile isn’t mobile as a ‘channel’, or indeed apps (which will continue to service specific needs), but the ‘mobile web’. Or just the web as I like to call it, which is obviously mobile as well as PC as well as iPad, TV and so on. I believe when HTML5 starts to gain momentum that much more focus will be on the ‘mobile web’ than apps and we’ll get much better at delivering the right experience (which for mobiles will be very app-like) at the right time for the right person tailored for the device.

For 2011 I expect to see this starting to happen mostly in the form of the growth in m-commerce and mobile search and companies creating mobile-optimised app-like, but web, experiences. Have a read of Mobile commerce: ten reasons to choose the web over apps and the reviews of the mobile sites of Marks & Spencer,  Rightmove, Autotrader etc.

15. Devices – phones, tablets and e-readers

Obviously there will be all sorts of developments in the mobile device and OS space with Google, Apple, Nokia, Microsoft etc. all fighting it out. And tablet computing will also grow hugely spurred by the iPad but fast joined by Samsung, Dell and everyone else.

2011 is likely to be the year that e-readers finally become much more mainstream after years of somewhat faltering advances. This is of particular importance to the book publishing world, of course.

However, the big battle I’m fascinated to see play out in 2011 in this space is Google vs. Amazon given Google Books – when I do a search, for example, on the aforementioned “Game-based Marketing” book by Gabe zichermann I get Google Books come up as first result with Amazon ranking only third. That’s got to get the folks at Amazon wondering about their no-doubt-enormous PPC spend with Google?

16. Localisation – finds its place in marketing

Again, there is lots to be excited about in localisation for 2011. Foursquare, and the concept of ‘checking in’ to a location, made waves in 2010 as did Facebook with the announcement of Facebook Places, Twitter with its location support and so on.

However, there are two main things that interest me in terms of localisation.

One is what I call the ‘internet of things’. This is essentially about IP-enabling physical objects. Suddenly things have a web life. They are on the grid. Have a look at EVRYTHNG for example. I doubt this will be big in 2011 but it will become big and not just for the obvious B2B applications like logistics. Think of the acclaimed Jimmy Choo Trainer Hunt campaign using Foursquare to hunt down a pair of physical trainers and what might be possible with the ‘internet of things’ to come… some fascinating joined up online/offline marketing opportunities here.

But my main feeling about localisation is that this is an area which Google looks set to focus big firepower on and I don’t see anyone else with much hope of competing. I’ve long predicted Google would bring about the demise of directory businesses (like Yell, Thomson etc.), but I’m not sure things look good long term for the likes of Yelp (and other user review sites, even the mighty TripAdvisor), and, dare I say it, Groupon (and other sites offering increasingly localised deals, offers, coupons).

We know that Google is massively investing in mobile and we know that Google know more than anyone about search trends on mobile devices (though they’re not telling us all the juicy detail). A large proportion of mobile search is ‘local’ in nature.

We also know Google is looking at pushing search results to users based on their location (on their phones presumably); we know that Google Places is ramping up considerably; we know Google has also launched Hotpot, a platform where Google users can rate and review local services and these reviews and ratings then feed into Google Places, Google’s business listings that appear on Google Maps.

But what is most interesting is how Google appears to be now using its dominant search position, and the real estate on the search results pages, to skyrocket its dominance in ‘local’. You’ve probably noticed how much space is taken up by local listings at the top of natural search results? You’ve probably also noticed the prominence Google is giving to reviews in its natural search results? You may have noticed how Google Maps’ interface is changing subtly e.g. when you now print off a map the local listings ads are now included at the top of the printed page whether you want them or not?

I think it won’t be long before, for many businesses, particularly ‘local’ smaller ones, their Google Business Listing *will be their website*. They’ll use biddable media of all forms (search, display, maps, pay per call etc.) to drive traffic to their Google Pages where there will also be coupon/offer mechanisms offered by Google, that can of course be sent to, and redeemed on, your (Google / Android) phone.

I think the above will happen much more quickly than people realise, indeed this year. Only a few weeks ago TripAdvisor confirmed that it blocks Google Places from sourcing its hotel reviews, saying it doesn’t think Google Places “benefits users at this time with the experience of selecting the right hotel”. Mmm…. I wonder why.

17. Connected TV – and finally…

Convergence, WebTV, IPTV… it has been talked about for years. Indeed, internet-enabled TV has been around for years. But what is now much interesting is the potential of *web*-enabled TV. Specifically, an era which promises to make the TV device and the fabled ‘living room’ a platform open to all and based on standards. So no longer such an expensive, and controlled, medium, but an “open” channel more like the web.

I predict 2011 will mostly see lots of talk on the subject, and lots of commercial and technical wrangling around standards and agreements, and it won’t be until 2012 that things really start to happen. And no coincidence that 2012 is the year of the Olympics. You can be sure that YouView, in the UK, will want to be absolutely certain that the 2012 Olympics are first the ‘Connected TV’ Olympics and there are plenty of brands who will be just as keen to jump on that bandwagon.

The big complication with connected TV will remain how differently it works across countries, or areas, globally. The UK and much of mainland Europe already appear to have diverged in the standards and technologies they are backing, for example.

While the initial take up and focus of connected TV is likely to be “catch up TV” via an iPlayer-esque interface there are lots of other areas of interest to watch and think about in 2011, for example:

T(elevision)-commerce? Tesco have already signalled their commitment to bringing their digital shopping experience to TVs.
EPG vs. Search interfaces? The likes of YouView are committed to a way of finding programs via a browseable ‘electronic programming guide (EPG)’ which brings up all sorts of intriguing debates around who should ‘rank’ where (which Sky have been making money out of for years); Google TV, not surprisingly, backs a search-based interface. Which will win out?
The technical approval process. YouView promises to be open to anyone. So, for example, we at Econsultancy quite fancy putting videos of our events on TV for delegates, or those who missed the event, to watch. And, indeed, the TV should become a big opportunity for millions of other small companies. But how will the technical approval process work? How painful and onerous and slow might it be given some peoples’ experiences of Apple’s App Store approval process?

That’s more than enough for now! What do you think?

More Apple Ipad Publishers Articles

There has been movement in the news industry this week that points to the iPad possibly being the saviour of publishers. With the Telegraph and Hearst Publications introducing a subscription …

View full post on publishers ipad – Google Blog Search

by nettsu

Easy Video Player 2.0 – Video Marketing Software

If you’re going to get into the realm of video marketing – do it properly! Video Marketing using the right content greatly improves your online marketing results, and video sharing and distribution has only been growing and is showing no signs of slowing down. To make the most of Video Marketing, I urge you to try out the Easy Video Player 2.0

This program stands out from the crowd by offering features that are rarely seen elsewhere, and they are executed effectively and won’t take up too much of your time. The software easily integrates with Amazon’s popular S3 program – making the load quick and it will use minimal bandwidth. Easy Video Player 2.0 is also fully compatible with HTML5 as well as the Apple iPhone and iPad.

To check out their site for more information click here, or we could take a look at some of its other extra features while your here:

- Ability to enter opt-in boxes as well as inserting ‘buy now’ etc. buttons right into your video

- Build your own mailing list to communicate and resell to existing consumers

- Auto forwarding and redirection to another web page after the video finishes or at any other time

- Add eye-catching overlays to videos

- Full control ability of your video. Place it wherever you wish, make it stop and start wherever you like, put messages or extra buttons anywhere – keep your viewers attention.

- Easily embed your video on your own website, blog or social media and/or allow others to do the same with your video – allow your video to go viral.

- Easy split testing functions to ensure you are using the right methods which are earning you maximum success.

- Track your marketing efforts with detailed video marketing analytics.

If you have ever wanted to dive into video marketing, now is the time. You can do it and do it easily, and from this success will follow. Worries about not getting your video to do what you want it to do or video conversions are a thing of the past. Your videos will become traffic and money-generating tools, just follow this link!

Good luck and happy video marketing !

by The DEMO Conference

This Week In Mobile Technology ? Mobile Marketing, Advertising, And Customer Engagement

If this week had a label, it would be “the week of market reports”. That means this week’s column of “This Week in Technology” will highlight how new technologies effect marketing, advertising, and customer engagement.

As if you didn’t already know, online advertising is heralding the destruction of network TV, newspapers and most print magazines. In most cases, online advertising is simply more effective, or at least offers a better return on investment, considering the amount of user engagement and data tracking that is possible. That is not meant to discount the effects of more traditional advertising, however being able to target exact demographics at exact times, and get instant and in-depth feedback is something that print ads simply cannot provide.

One of the newer forms of advertising is on mobile devices – ads that are specially designed to reach into people’s hands and engage the customer. Mobile application advertising can be even more effective than web advertising since users generally do not share phones in the same way that they would share a home computer, which allows mobile advertising to be precisely targeted.

New research released this week by Admob also shows how unique the demographics are for each particular device. Not surprisingly the iPod Touch is dominated by youth, with 65 percent of its users under the age of 18, whereas the Android system, iPhone, and webOS seem to be a bit more balanced, with a more equal representation across most age groups.

Not only that, but gender also varies surprisingly by device, with males overwhelmingly preferring the Android, with 73 percent being owned by men, whereas the other devices range between 54 – 58 percent owned by men.

This report is consistent with other reports except that recently Android has gained a substantial portion of the mobile market share (although still less than half of Apple’s) and people are trending towards the cheap by downloading more free apps and less paid apps. For advertisers, this information is extremely valuable as it highlights the subtle difference of each platform, and hints that ad supported programs might be more popular than paid mobile apps.

The battle for OS control also is a battle for ad revenue control, with the winner gaining control of billions of dollars in ad money.  For example, in 2009 Google ad revenue brought in almost Billion in revenue. This, of course, is almost entirely from ads on Google sites, however as mobile phones increase in capability and connectivity, the ad market for mobile phones will expand exponentially.

A report by the Federal Communications Commission released this week showed that currently less than 28% of adults who own a cell phone even use it for Web browsing, which means the market definitely has room to grow.

More than Just Mobile

In addition to the expansion of the mobile advertising market, “traditional” online advertising is also expanding. One of the biggest expansions is the opening of new platforms to advertising opportunities. An example of this was Twitter’s announcement this week that they will be launching an ad platform to their site.

According to Dick Costolo, COO of Twitter, the new platform will be somewhat organic, in that it will display ads related to the content of the tweets. There are no real details yet but for immensely popular but altogether unprofitable sites like Twitter, allowing advertising seems like the natural direction.

Speaking of which, YouTube is reportedly on track to have its first profitable year ever. Since Google acquired it in 2006 (for .65 Billion), and even since its launch in 2005, YouTube has struggled to actually make money. Despite its hefty price tag, YouTube may have lost as much as 0 Million last year, according to some analysts. Even so, Google thinks it is on track to post positive earnings of 0 Million in 2010. How will Google do this?  By attracting advertisers and visitors, of course.

Additionally, search engine advertisers and content providers should be attracted. This week Google revised its advertising systems by releasing a new service called DoubleClick for Publishers (DFP). This new service combines Google Ad Manager and the DoubleClick’s DART system in order to provide a unified and upgraded service to publishers. In short, Google’s Billion purchase of DoubleClick last year has finally been integrated into the Google ad system.

In short, it will now be easier to sell and purchase advertising space on all platforms, but especially across Google services, and especially for small-scale publishers looking for a good way to micro-manage ads sales on their site.

Amadeus Consulting is an expert in the mobile development market. As these changes take effect, rest assured our talented team is incorporating the latest and greatest techniques and tools to optimize your custom software development needs.

Find More Apple Ipad Publishers Articles

by Changhua Coast Conservation Action

How To Get The Most From Your Free eBook Marketing Campaign

First, your ebook needs to have an attractive title. The title
should grab the attention of your intended target audience. The
more appealing the title, the more your ebook will be
downloaded. Your ebook needs to have quality content. You can
write your own content or ask permission to use another author’s
content. Your ebook will be read more if the content is
original. You will want to put your ad on the title page or on
the table of contents. This will give the most exposure for your
web site or the products you’re selling. It’s important to put
your ebook in as many formats as possible. Most ebook software
only allows the ebook to be read by certain browers and
software. People may not take the time to download a new
software program in order to read your ebook. Other versions of
your ebook could be in HTML, auto responder and downloadable
text format. You can contact other business owners and ask them
if they would like to include their ad in your ebook. Just ask
them in return to advertise your free ebook on their web site or
in their e-zine for a set period of time. This method will get
your free ebook marketing campaign off to a fast start. Allow
the people who download your ebook to give it away to their
visitors. This will multiply your free ebook’s exposure. Submit
your ebook to the growing number of free ebook directories on
the internet. These web sites also offer more information about
ebook marketing. Some of them also have ebook discussion forums
where you can ask questions and learn more about ebook
marketing. It is just SO SIMPLE AND EASY to publish your own
ebooks! When you see how easy it is you will kick yourself for
not publishing and promoting your own ebooks sooner. For more
information on how to publish your own ebook, and to get your
own copy of our free self publishing ebook, go to

http://www.buybooks-online.com

=====

Helene Malmsio has been a successful business entrepreneur for
nearly 30 years and has been operating Strategic Services group
of Companies since 1987

To get more Internet business resources and business
entrepreneur executive training on how to make a business web
site profitable, including how to increase your Affiliate Income
http://www.make-your-own-web-site-fast.com

Article reprinted with permission from Strategic Services. All
rights reserved.

Article reprint requirements: . You may reprint this article,
electronically in free-only publications in it’s entirety in an
Ezine, blog or web site. . You may not use this article for
commercial purposes without our written consent. . You may not
use this article in Unsolicited Commercial Email. . Whenever
this article is used, it must include the authors byline with an
active link back to our web site.

More Ebook Publishers Articles

Sales Marketing With a Twist

Although ebooks are one of the most common entry vehicles into Internet business a very small percentage of them actually make money. It’s not necessarily the content of the ebook but the venue in which they are sold. Since there are so many ebooks on the market you need a different twist to your marketing message to gain attention.

What Are The Alternatives?

You could pack up and leave town, with your tail between your legs or think about how to better position your literary masterpiece.  Your purpose was not to give the eBook away but to sell it at a fair price and make a profit.   In this article I’m suggesting a twist to the traditional marketing of your information product.  Give it away!  No I haven’t lost my mind.  Giving your Book away can take a number of different turns and in fact is a common Internet marketing tactic.

Giveaway marketing is nothing new on the Internet yet many individuals haven’t used it to any great extent. In the physical retail product world it is sometimes referred to as a “loss leader” a cheap item sold at near cost to bring buyers into the store. It’s been working for many years and it’s no different on the Internet.

1. Resale Rights: Sell the re-sale rights of your eBook individually.  Let the reseller charge their own price with your specified minimum floor, which only you set.  Selling the re-sale rights will allow you to give more value to your offering and at the same time provide you with a co-branded e-Book.  This is a great affiliate strategy!

2. Embedded Links: Give the book away with all of your own affiliate links embedded in the eBook.  Each affiliate link will still have your specific coding.  Each time the eBook is passed on to another individual your coding will remain intact and each time a product or service is purchased, with your link, you will receive the appropriate commission.

3. Teaser Software: Another idea is to give a partial eBook away as a teaser.  This is done by creating your eBook and distributing the first one or two chapters for free.  If your customer likes what they read they have the option of unlocking the entire ebook upon payment.  To date you are unable to do this with simple .pdf software.  (Although you can lock your pdf with a password you can’t issue different passwords to each customer.) You can however invest in ebook software that will allow you to provide a specific number of pages or chapters to be viewed.  If the customer wants more they will be brought to a payment page to buy the book.  In this way if your ebook is pirated off of your site they will not be able to unlock it.  There is available ebook software that allows you to do this for a nominal fee.

4. eBook Branding: If you don’t sell ebooks and want to get and edge you can write an ebook extolling the benefits of your product with brandable links within.  This is a great way to attract affiliates to sell your products.  They can brand the ebook with their own affiliate links and distribute them to their customers.  You provide the ebook and the branding software to your affiliates.  It’s very easy and cost effective to implement.

5) eBook Compilers: A good eBook compiler can also issue individual passwords to each customer to unlock the ebook once it’s been downloaded.  If the customer wants a refund after your initial guarantee period you can easily issue the refund and discontinue the password making it impossible to open after you have refunded the money.  A top rate compiler is expensive though.

The main point is that you shouldn’t be confined by one way of doing things.  You could spend a lot of money attempting to sell your eBook through PPC or eZine advertising yet it may not appeal to your target audience as a stand alone product.  But when you offer the same book as a product and not an end sale you open the field up for potential buyers.

Although the Internet is not known for random acts of philanthropy, it is still considered one of the last places to get free information. It’s therefore natural to give information away freely and not draw undue concern from potential customers.