CNET Showcase wrapup: Readers sound off on iPad vs. all other tablets
Brian Cooley wraps up the second CNET Showcase Live event with an overview of the debate and videos of the products behind it.

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Apple’s new publisher responded IPAD application of these themes, such as increasing revenues iPhone Kindle. Many of the applications for the iPhone created theIPAD also works very well with. Because the experience more to Apple, …

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Andy Walker talks with Doug Atkinson, VP of Marketing & Business Development from Entourage Systems Inc. about their brand new enTourage eDGe. The eDGe offers an ebook reader on 1 side and an LCD monitor running an Android operating system on the other. A Internet video series by butterscotch.com.

Yesterday we talked about the basics of the new Sony Reader line, including the $399 behemoth that has a lot of buzz. Today, we talk with Clayton Morris from Fox News, and Ross Rubin from The NPD Group about the lesser known kids, the $199 and $299 Pocket and Touch editions. So far, I’m most impressed with Sony’s embrace of open standard ebook formats like ePub, which seems like Sony’s new direction. What’s your take? Do you want one of these devices, or are they still too pricey? Sound off in the comments Distributed by Tubemogul.

Get Sony Reader $149: getth.at A comparison of the PRS-600 and PRS-300. For photos and reviews visit www.the-ebook-reader.com

Will The Revamped ESPN Magazine Attract Advertisers Or Push Readers Away? Or Both?
The single-topic format should allow the sales staff to start selling ads early and target new adver

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Bookworm is a free online platform for storing and reading your ePub format books. The main benefit of using a reading system such as Bookworm is that you can read your eBooks from any web browser on any computer, including most mobile …

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Wired hopes to gain paying digital readers by offering exclusive content on its iPad application.

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The iPad continues its takeover of the educational market. XanEdu, which claims to be the leading faculty-preferred provider of CoursePacks and custom textbooks, has launched an iPad publishing application. …

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If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product –
giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free
information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of
someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can
solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!